About
The maison behind $250M+ in tracked ad revenue.
Our Story
Built for founders who outgrew founder-filmed UGC.
Kaplan Creative was founded in Miami to solve a problem we kept seeing across our partner brands: premium products, beautiful websites, world-class operations — and ad creative that looked nothing like the brand.
We built a creative atelier around a hand-selected roster of female on-camera talent, paired with editorial creative direction borrowed from luxury fashion and magazine work. The result is ad creative that converts like UGC and looks like a brand campaign.
Today, work produced in our studio drives ads for beauty, wellness, fashion, real estate, and DTC brands across North America and Europe — with a tracked $250M+ in attributable ad revenue and 40+ active brand partnerships.
What Guides Us
Three principles.
01
Brand first, performance always
Every cut, every frame, every script is judged on two axes: does it elevate the brand, and does it convert. Never one without the other.
02
Female-led, on purpose
Our roster is built around women who understand the audiences our partners serve — beauty, wellness, lifestyle, premium DTC.
03
Editorial direction
Wardrobe, location, lighting, pacing — directed like a campaign shoot, not a UGC reel.